LONDON—SiteMinder has secured 109 properties belonging to Barceló Hotels & Resorts, the third largest hotel chain in Spain and the 42nd largest in the world. This adds nearly 33,000 hotel rooms to SiteMinder’s distribution network.
Speaking on the decision to adopt SiteMinder’s technology, Albert Santin, Barceló Hotels & Resorts’ head of e-distribution, said, “SiteMinder has provided the peace we were looking for to complete our distribution strategy. Their expansive partner network gives Barceló direct access to new, important markets, and greater visibility in existing ones, to significantly lower our cost of acquiring guests… Additionally, as we look to grow our portfolio to 200 hotels in the next five years, having the ability to centralize as many bookings as we can now means we can have greater control as we scale, be significantly more efficient, and make better decisions that drive revenue.”
In 2015, the hotel group acquired Occidental Hotels & Resorts to expand its presence throughout Europe, Latin America and Africa under the brands of Occidental, Allegro and Royal Hideaway. The acquisition was followed in 2016 by a franchise agreement with Chinese giant Plateno, which has enabled Barceló to leverage Plateno’s 100 million-member loyalty program and granted Plateno rights to operate under the Barceló brand in the world’s biggest outbound tourism market.