ST LOUIS Adams Mark Hotels & Resorts recently mailed 6,507 checks totalling $276,000 to its Gold Mark Rewards members, representing the first payments made under the new program which awards loyal guest with real U.S. dollars.
Rewards are tabulated and paid quarterly, building from 3% when participants reach the $1,000 level, to 4% at the $5,000 level and 5% for $10,000 or higher in total spending. Expenditures are cumulative on an annual basis, and once a new tier is reached, the higher award percentage is automatically applied in the form of a bonus award to all previous expenditures.
(12/15/00)