MCLEAN, VA—Hilton Worldwide has reimagined its spa concept, eforea spa.
With 22 eforea spa locations across the globe and 42 in the pipeline, eforea spa has developed three new treatment enhancements that embrace ancient healing methods and a refreshed treatment menu to complement the changes to the concept’s identity worldwide. Hilton Worldwide has more than 400 spas currently open across the full global portfolio with another 119 in the pipeline.
In addition to the new look and feel, starting this month, eforea spas around the world will be rolling out an updated treatment menu. The new menu includes three carefully crafted, short-duration Journey Enhancements—treatments packed with ancient healing methods.
Master Therapist Sean Jordan, in collaboration with Hilton’s wellness team and many eforea spa team members, developed these 25-minute mini-treatments, which spotlight regions of the body with condensed areas of nerve endings and tension. The first Journey Enhancement focuses on feet, the second concentrates on the head, face and shoulders, and the third is centered on the neck and scalp. These special treatments are commonly added to full duration services such as the Essentials and Escape Journeys, or can be enjoyed individually for those who have limited time.
The Espresso Mud Body Detox at Hilton Short Hills, utilizing coffee bean, honey and Black Silt Clay to deliver a rejuvenating sensory journey. The Georgian Corn & Salt Scrub with Vichy at the Hilton Batumi offers guests a powerful combination of manual exfoliation using local cornhusks, salt and hot water.
“Our guests seek balance more than ever before and turn to us for the latest wellness solutions and methods,” said Ryan Crabbe, senior director of global wellness, Hilton Worldwide. “With our re-inspired eforea spa concept, we take our team members and guests to an even deeper level of understanding of how wellness has the power to leave people feeling healthy and brighter.”