DALLAS- Wyndham International inked a three-year national sports consulting contract with ABC-TV sports commentator and former All-Pro Pittsburgh Steelers wide receiver, Lynn Swann, laying the foundation for Wyndham to begin a new national sales initiative focused on the collegiate and professional sports market.
As part of the consulting contract, Swann will assist Wyndham with developing its annual sports marketing plan and make ten special appearances on Wyndhams behalf at trade shows, employee events, and other company special events. Wyndham is also assigning two national sales representatives to work with Swann, who are responsible for booking the incremental sales business brought to the company through this new initiative. (10/17/00)