PHOENIX—Best Western Hotels & Resorts today launched an all-new BestWestern.com.
The company’s latest endeavor into optimizing and streamlining customer interactions across all digital channels, the reimagined site incorporates visual, interactive elements and responsively adapts to the screen size of the device a customer is using—whether that be a smartphone, tablet, laptop or desktop PC.
The launch of Best Western’s new brand website is part of an overall strategic investment into technology. Additional recent deliveries include more than 2,000 new individual property websites—one for every hotel in North America.
A new mobile website and new apps have also been introduced; increasing revenue delivery three-fold from mobile devices, according to the brand.
Each of these channels aims to bring consumer-driven features to the forefront, with search functions and components such as an interactive map.