LONDON—InterContinental Hotels Group (IHG) and NOVUM Hotel Group, (NOVUM Group) have signed a multiple development agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies.
IHG currently has more than 650 hotels in Europe, including 64 hotels in Germany. Hamburg-based NOVUM Hotel Group currently has 99 hotels across Germany, including its own brand hotels, and those developed in partnership with IHG will be franchised.
Rob Shepherd, chief development officer, IHG, Europe, said, “Europe is growing at pace and we are well-positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”
David Etmenan, CEO and owner, NOVUM Group, adds, “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”