DALLAS— Wyndham International has been named a recipient of the 2002 CIO-100 Award from CIO magazine. It is the only hotel company to receive one of these honors, noted company officials. This marks the company’s second consecutive year to receive the CIO-100 award, which awards companies for their customer relationship management systems, innovation and value chain excellence. This year CIO magazine identified companies who exemplify the integrated enterprise— which is defined by having the capability to move and use data from any point within the value chain at any time— demonstrate an enterprise-wide level of technological and procedural integration; has an infrastructure consisting of groups of applications that work together and are able to freely share information; and has front-end, customer-facing applications that seamlessly deliver and use data from back-end systems. This award is a result of Wyndhams on-going commitment to “demonstrating positive business performance through integrated technologies and processes,” noted company officials. In 2000 Wyndham embarked on an aggressive initiative to bring together key business systems to allow guests easier access to its services, enable the delivery of a more personalized guest experience for our more frequent customers, and to create an integrated framework to support a more complete profile of its customer.
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