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Home » What’s New with Hotel Loyalty Programs?
Guest Services & Programs

What’s New with Hotel Loyalty Programs?

By Hotel BusinessAugust 19, 20192 Mins Read
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Red Roof has upped the price match guarantee game with its enhanced RediPromise.
Red Roof has upped the price match guarantee game with its enhanced RediPromise.

NATIONAL REPORT—Hotel loyalty programs are always expanding, adding new deals and perks for their members. Here’s what’s new:

Red Roof Ups Price Match Guarantee with Enhanced RediPromise
Red Roof has upped the price match guarantee game with its enhanced RediPromise, a promise to its guests that they can find the lowest rates, best price, by booking directly through Red Roof. If a guest finds a lower rate, within 24 hours of booking a room, Red Roof will not only match the lowest price offered online but will also gift guests with 7,000 points, good for a free night’s future stay at any Red Roof Inn or Red Roof PLUS+ or 14,000 points for a free night at a Red Collection hotel. RediPromise surpasses other rate match offers that are often discounted from 10%-25% or that offer free gift cards. RediPromise leads the industry with the most rewarding best rate guarantee, offering a gift of a free night on Red Roof.

InterContinental Ambassador Launches Program for When Life’s Adventures Call
InterContinental Ambassador, the exclusive member benefits program of InterContinental Hotels & Resorts, is encouraging its members to embrace life’s exceptional and unexpected adventures by offering a new benefit that will provide greater flexibility when life calls. Beginning Aug. 14, InterContinental Ambassadors can take advantage of a once-per-lifetime extension of their annual membership—for up to six months—when their travel plans are interrupted, whether it’s starting a new job or welcoming a baby. The InterContinental Ambassador program, an elevated tier of IHG Rewards Club, connects the well-travelled to more than 200 InterContinental Hotels & Resorts worldwide, from the most emblematic historical landmarks, such as InterContinental Lyon – Hotel Dieu, to stunning resorts, including the soon-to-be-opened all-Club Intercontinental Maldives Maamunagau Resort. The membership program offers a range of exclusive benefits, including a complimentary weekend night, guaranteed room upgrade for every stay and exclusive access to private events.

IHG Hotels & Resorts Serves Experiences at 2019 U.S. Open
IHG is amplifying the U.S. Open in the first of a multiyear partnership with the United States Tennis Association. IHG activations include spa-inspired experience at Flushing Meadows, outdoor viewing party at Kimpton Hotel Eventi, and IHG Rewards Club perks with Andy Roddick (USTA).

IHG IHG Rewards Club InterContinental Ambassador Red Roof RediPromise rewards
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