NEW YORK Westin Hotels and Resorts has launched a new advertising campaign called R.S.V.P. Westin. Each ad in the campaign is traditional letter-pressed, hand engraved invitation, complete with the tagline/call-to-action RSVP Westin .
Westin is looking to this new campaign to reinforce a personality for the brand, as it has excellent customer loyalty, but relatively low brand awareness.
Print, radio, direct mail, out of home and online media are the vehicles the company is using to communicate the method. Print advertising will break in major magazines and newspapers in September and direct mail and online media will launch in October. (8/29/00)