SPOKANE, WA WestCoast Hotels is rolling out WestAwards, a new rewards program that allows guests to earn points toward complimentary hotel nights, air travel, car rentals, entertainment tickets and gift certificates at retail stores throughout the west, such as Nordstrom, Costco and The Sharper Image. Each dollar spent at a WestCoast-branded hotel equals 10 points at the WestAwards Guest Membership level, with hotel stay redemption beginning at 15,000 points.
West Awards Gold Members will receive 12.5 points per dollar spent and receive complimentary breakfasts, newspaper and local phone calls at no charge. Gold members also are not charged for a second person in room, receive free incoming faxes, check cashing authority up to $200 and have access to a special hotline for making reservations. Platinum Members receive all the Gold Member benefits in addition to 500 air miles with each stay in addition to points, 15 points per dollar spent, late check out privileges and priority reservations 48 hours in advance. (1/16/01)