FAIRFIELD, NJ Prime Hospitality Corp. s Wellesley Inns & Suites chain launched its first national radio advertising campaign with the introduction of its new brand character, Inspector Valu_.
The campaign will feature Inspector Valu_, a European detective character discovering how Wellesley Inns & Suites Are the best value going. Or coming back. The initial radio campaign will consist of two 60-second spots, both of which highlight the chain s oversized rooms, free continental breakfast, and airline mile program.
The commercials will air on the Westwood One, Premier Radio and Media American networks on shows including Larry King Live, Dr. Laura, Fox Sports Radio and Sports Central USA. The spots will run approximately 110 times during the first ad flight, which begins May 14th and runs through June 10th. A second flight is scheduled for September 10th through October 7th. (5/11/01)