NEW YORK—Starwood Hotels & Resorts Worldwide, Inc. is planning to launch the W Hotels brand in Egypt in 2020 with the opening of W Sharm El Sheikh and The Residences at W Sharm El Sheikh.
Owned by Tower Prestige for Hotels SAE, the hotel will be located at Nabq Bay in the resort town of Sharm El Sheikh. Sharm El Sheikh is said to be one of the most famous leisure spots in the Middle East, according to the company.
“Starwood’s lifestyle brands are gaining traction with developers and guests in Africa. We are excited to build a long-term relationship with Tower Prestige for Hotels SAE to bring W Hotels and its dynamic DNA to the Red Sea and are confident that W Sharm El Sheikh will become the number one choice for design-conscious local and international guests in the region,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Not only does this signing underline our continued commitment to expand the W brand’s footprint in resort destinations, it also reinforces our leadership position in Egypt where we operate 11 Starwood hotels and have another three under development.”
Situated 20 minutes from the Sharm El Sheikh International Airport, the hotel overlooks the Straits of Tiran at the mouth of the Gulf of Aqaba. The property will also feature sandy beachfront with direct access to the Red Sea. There will be 350 guestrooms and suites, including two Extreme WOW Suites (the W brand’s interpretation of the Presidential Suite). The Residences at W Sharm El Sheikh will feature 50 branded residences with an exclusive lounge, providing access to the facilities and services that are available at the hotel.
At the hotel, there will be an all-day dining venue, two specialty restaurants, a destination bar and W Lounge (the W brand’s take on the traditional hotel lobby.) Other amenities will include a spa, FITTM state-of-the-art fitness facility, a tennis court, Wired 24-hour business center, and a glamorous outdoor pool deck and bar.