W Hotels Finds Unique Marketing Promo

NEW YORK— Revlon has inked a strategic partnership with W Hotels and ABSOLUT to promote the brand’s new Absolutely Fabulous LipCream. Revlon, W and ABSOLUT will host a weekly series of “Absolutely Fabulous” parties in four key markets throughout the summer. The “Absolutely Fabulous” parties will be held in Los Angeles in June, New York in July, Chicago in August and Atlanta in September. Each city will host four parties at W Hotels. Guests at each party will be invited to enjoy specially created Absolutely Fabulous vodka cocktails and a menu created by chefs from the W Hotels at which they are held. Additionally, each of the three companies’ websites will feature digital photographs of party guests, event dates, locations and recipes for cocktails and food. Finally, Revlon and W have created an “Absolutely Fabulous” Weekend Sweepstakes, which offers an all expense paid weekend-for-two getaway at a W Hotel.