PARSIPPANY, NJ— Featuring new print, radio, and television advertising messages that use humor to convey the chain’s extended-stay messages, Villager Franchise Systems unveiled its expanded 2002 national marketing initiatives. The brand’s marketing campaign targets males between the ages of 25 and 54 in four primary categories: corporate, relocation, construction and transient. The new television spots will air on ESPN, ESPN 2, and MSNBC and feature a travel-weary guest in two different hotel settings as well as an animated version of the Mayor, the Villager brand’s symbol of hospitality. In one television spot, a hapless traveler struggles in a straight jacket while sitting on an undersized bed in a small guestroom, seemingly in a prison. A narrator asks, “Is this your idea of extended stay?” and answers the question by showing off some of Villager’s spacious and affordable guestrooms. The brand will also enhance its print advertising efforts in 2002 with full-color ads in USA Today, US Air’s Attaché, and Southwest Airline’s Spirit that mirror the TV spots featuring the hapless traveler and the Mayor. Radio spots have also been created for the brand’s sponsorship of Monday Night Football on Westwood One/CBS Radio.
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