BROOMFIELD, CO—Vail Resorts Inc. has partnered exclusively with the premium truck and SUV manufacturer GMC.
The multi-year agreement will provide guests of Vail Resorts’ 13 North American ski resorts with a GMC brand experience through onsite activations and signature resort events year-round, along with a complimentary vehicle service available at premier Vail Resorts lodging properties.
Key components of the partnership include complimentary vehicle service using Yukon XL Denalis at select Vail Resorts Hospitality and RockResorts lodging properties in Vail, Beaver Creek, Breckenridge, Keystone, Park City and Heavenly.
Complimentary vehicle services will be offered through the White Carpet Club in Beaver Creek, a daily private club for destination skiers that features spacious lockers; boot dryers; light food and beverage; an intimate lounge; and a dedicated on-site concierge.
There will be vehicle displays and branding throughout Vail Resorts’ 13 ski resorts in North America, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Stowe in Vermont; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota; and Mt. Brighton in Michigan.
GMC will be the presenting sponsor at signature resort events of Vail Resorts, including Snow Daze (Vail), Beaver Creek Culinary Weekend, Spring Fever (Breckenridge), Spring Gruv (Park City) and many more.