ATLANTA— U.S. Franchise Systems appointed Blaine Peacock to the position of vice president/cooperative and frequency marketing. In his newly created position, Peacock will oversee the development of regional marketing associations nationally for the three USFS brands. He is also responsible for the design and implementation of the frequency programs for Microtel and Best. Peacock will be based in Atlanta. A twelve-year industry veteran Peacock previously held the position of west coast executive accounts manager for USFS. He began his hotel career with Hyatt Hotels in Florida and has also worked with Cendant and Best Western International.
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