NEW YORK— JRK Hospitality Group will add two new acquisitions, the Roger Williams Hotel and the Franklin Hotel, both located here, to the SynXis reservation management system for Global Distribution System (GDS) connectivity, Internet distribution and website booking engine. The move was announced by SynXis, a provider of reservation management and distribution systems for the hospitality industry. JRK, a West-Coast based owner of luxury and boutique hotels, commercial and residential real estate, has two California properties already using the SynXis system to process electronic reservations. Those properties are the Hotel Oceana Santa Monica and Hotel Oceana Santa Barbara. The SynXis reservation system will allow all four properties to make real-time rate and availability changes for the properties from any location with Internet access. This direct control allows the hotels to quickly react to market changes, according to SynXis. Additionally, SynXis said its online booking engine, Book-A-Rez, allows the properties to offer special promotions to a targeted group and easily track the effectiveness of marketing campaigns. The 187-room Roger Williams is located in the Murray Hill area of midtown. The 49-room Franklin is situated on the Upper East Side of Manhattan.
Previous ArticleDisney Board To Evaluate Comcast Offer
Next Article L.A.’s Mayfair Hotel On The Block