ORLANDO, FL— TRUST International, a member of the Bertelsmann Group and a global provider of reservations technology for the hospitality industry, is offering a free global distribution system (GDS) marketing promotion to its hotel clients to boost bookings following the events of September 11. Within the terms of the promotion, each client can receive up to two free sign-in messages. The first sign-in message needs to be completed by January 31, 2002 and the second sign-in message must be completed by the end of the first-quarter 2002. When travel agents log onto the GDS, an advertising message will pop up directing the travel agent to the properties of TRUSTs global hotel groups. “As travel technology providers, we are looking to stimulate the market and increase bookings for our clients, especially in a market downturn,” said Connie Rheams, president of TRUST in the Americas. “The GDS distribution channel serves as a significant revenue stream for our clients. We expect a GDS marketing promotion to have a positive impact for our clients in that respect,” added Rheams.
