MINNEAPOLIS— IDeaS has signed an agreement with Travelodge UK to provide an automated revenue management system tailored to Travelodge’s market requirements, strategy and business practices. The program begins with a proof-of-concept phase in eight properties designed to verify the expected financial returns to Travelodge. Upon validation of the proof-of-concept, the parties expect to execute a rollout to more than 230 properties. To enable this program, IDeaS is fully integrated with the RezView Central Reservation System from Pegasus Solutions, which handles all of Travelodge’s reservations.
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