PARSIPPANY, NJ Travelodge Hotels launched a new summer promotion that will allow each hotel to donate $1 to Ronald McDonald House Charities every time a child-themed Sleepy Bear s Den room is booked between May 6 and September 1.
The brand has developed a special print advertisement which will appear in the June/July issue of Family Fun magazine and in the Life section of USA Today throughout May and June.
According to brand executives, Travelodge is hoping to donate $50,000 to the charity. Bob Foley, president/CEO of Travelodge, and Sleepy Bear will present a check to the Ronald McDonald House Charities during the brand s annual conference in October in Anaheim, CA. (5/3/01)