Travelodge Named Lodging Sponsor Of Women’s Bowling

PARSIPPANY, NJ— Travelodge Hotels will become the first official lodging sponsor of the Professional Women’s Bowling Association, effective in 2002. As the official host hotel of tournaments, Travelodge will offer 1.3 million PWBA athletes discounted rates on Travelodge guestrooms and Avis rental cars. As part of the sponsorship, the Travelodge logo will appear on the scoreboard, pin sweeps and ball returns during televised tournaments. PWBA athletes will also sport Travelodge logos on their clothing, and a Travelodge billboard will be broadcast at the close of each televised tournament.