FORT WORTH, TX— Travelocity said that Michelle Peluso has been named COO, Scott Danielson has been named senior vp of marketing, and Rick Welch has been named senior vp for customer service and operations. As COO, Peluso will be responsible for all lines of business at Travelocity, including air, car, hotel, cruise, vacations, packaging, partner marketing, product marketing and operations, Site59 and online distribution. Prior to joining Travelocity as senior vp of product strategy and distribution, Peluso served as CEO of Site59, the last-minute online travel website that was acquired by Travelocity in March 2002. As senior vp of marketing, Danielson will oversee brand and creative strategy, advertising, merchandising, customer experience and public relations. Danielson brings extensive marketing experience to Travelocity, including senior leadership roles at both Prodigy and America Online in the mid-to-late 1990s, overseeing much of AOLs growth from eight million to 20 million members. He has developed brand packaging for numerous television and cable networks, and he was president and CEO of PlanetClick, Inc., the first Web Discovery Engine, on which 14 million websites were rated by everyday Web users.
