TravelCLICK Reports Increase In Hotels’ GDS Advertising

CHICAGO— TravelCLICK reported a strong growth in usage of GDS media by hotels throughout the world during 2001, nearly double that of hotels spending in 2000. Total spending on GDS advertising by hotels increased by 94% last year, almost repeating the near double growth rate of 95% experienced in 2000. TravelCLICK also reported a significant (58%) increase in average spending per property for GDS media in 2001. This increase in spending indicates that hotels are shifting more of their advertising budgets to electronic media. In 2001, over 3,800 hotels worldwide advertised in the GDS, a 23% increase in the number of hotels that advertised in the prior year.