NATIONAL REPORT—There are a series of technology partnerships in the industry, including Two Roads Hospitality and Navis; Local Measure and Cisco; and Fornova and eRevMax. Here are details on each one:
Two Roads Hospitality Selects Navis to Optimize Direct Channel Revenue
Two Roads Hospitality has selected Navis as its preferred partner for optimizing reservation sales and marketing. The partnership will include customized packages for Two Roads’ properties. Since initially partnering with Navis, Two Roads’ properties have added many millions of dollars in incremental revenue, according to the company.
Local Measure Partners with Cisco
Local Measure, a location-based social intelligence platform for hospitality and tourism, has partnered with Cisco on a WiFi integration that enables hotels and other hospitality providers to identify and connect with guests while they are on property, personalizing the customer’s experience while they are at the venue.
Fornova Partners With eRevMax
Fornova has joined forces with eRevMax. Now hotels that visit the eRevMax platform can access Fornova’s strategic distribution management tools, which provide insight into a hotel’s online market position, efficacy in selling across markets, and recommendations to help optimize distribution. These benefits will also be available to hotel companies and properties that are common clients of Fornova and eRevMax.