LONDON—InterContinental Hotels Group (IHG) and international investment company Pro Invest Group have signed a franchise agreement for a 245-room Holiday Inn Express hotel in the Central Business District (CBD) of Adelaide, Australia.
The hotel is the third to be signed under the master development agreement between IHG and Pro Invest, which will see the investment company develop 15 Holiday Inn Express hotels across Australia by 2025. The first two hotels will open in Sydney’s Macquarie Park, North Ryde in the first quarter of 2016, and Brisbane’s Spring Hill in the third quarter of 2016.
The new-build hotel will be situated on Hindley St., in close proximity to North Terrace, the Adelaide Convention Centre and the upcoming Royal Adelaide Hospital, as well as the Adelaide Casino and local sporting hub Adelaide Oval.
“The development of the new Holiday Inn Express Adelaide is the latest in a series of milestones for IHG and our partners Pro Invest,” said Karin Sheppard, COO, Australasia, Japan, Korea & Asia, Middle East and Africa (AMEA) franchising, IHG. “The site is exactly the right location for the Holiday Inn Express guest and hits our strategy of bringing the brand to key Australian cities. We know the domestic market will respond extremely well to this fresh and exciting brand, and having a Holiday Inn Express in the CBD will be key as the increase in air connectivity between Adelaide and other key Asian cities continues. The hotel will open in 2018 following the launch of the brand in Sydney due to take place early next year.”
“Together with IHG, we are progressing very well in securing strategic, in-demand locations to develop Holiday Inn Express hotels,” said Ronald Barrott, CEO, Pro Invest Group. “Adelaide, in particular, has seen some excellent occupancy in recent years, and we are pleased to have secured this prime location in the city’s CBD for the third hotel in our portfolio.”
Holiday Inn Express Adelaide Hindley Street will offer free and fast WiFi in guestrooms and throughout the hotel; free Express Start™ Breakfast or a Grab & Go option; a self-service business center and laundry room; access to the fitness center; and two meeting rooms for small functions and events.
IHG currently has 24 hotels operating under three brands in Australia: InterContinental, Crowne Plaza and Holiday Inn, with a further four hotels in the development pipeline, including Holiday Inn Express Sydney Macquarie Park, which will mark the launch of the brand in the country.