WASHINGTON, DC— Significantly outpacing average industry online growth of 26%, Thayer Interactive Group’s independent hotel partners realized a 104% increase in direct online revenues for March 2004 versus the year-earlier period. TIG provides each of its hotel partners with a customized, five-part program for a flat fee. The full-service offering includes website development and content management; search engine optimization and pay per click marketing; strategic link partner management and online advertising; detailed reporting and analysis; and proactive client support. TIG works with properties that range in size and type from 200-room mid-priced hotels to 1,350-room luxury resorts. Its online marketing program delivers an average of $250,000 to $2 million in incremental revenue per client, depending on the market and property ADR’s.
