Thayer Interactive Changes To TIG Global

WASHINGTON, D.C.— HOTEL BUSINESS® has learned Thayer Interactive Group, LLC will now operate under a new name, TIG Global. The new corporate brand reflects the company’s entry into the international market with its growing network of strategic partners. Philip Schneck III, president of TIG Global, which provides Internet marketing services, noted: “…Our company’s name and identity should represent the growth of our business and our expansion into the international market, as well as reflect the depth of our capabilities.” Since its founding in 2001, TIG Global has provided results for more than 230 hotel clients. The company’s single-source web presence management and marketing services include website development; site hosting and maintenance; content and copy management; search engine optimization; pay-per-click marketing; strategic link campaigns; online advertising; statistical reporting and analysis; full revenue tracking; and proactive consultative client support. To date in 2004, TIG Global has more than doubled its 2003 client base. In partnership with over 30 international brands, a wide variety of independents, and more than 40 management and ownership groups, TIG Global expects to generate an excess of $150 million in direct online bookings for its clients in 2004. “The tremendous success of TIG Global would not be possible without the persistent efforts of our dedicated professionals and the unwavering support of our loyal clients,” said Frederic Malek, CEO/TIG Global. “Our strategic Internet marketing services, which focus on delivering unrivaled ROI to our hotel clients, will also continue to provide the foundation of our company as we steadfastly advance our industry leadership position.”