FORT WORTH, TX & PURCHASE, NY Travelocity and MasterCard International announced a marketing alliance making MasterCard the preferred payment brand for Travelocity. To celebrate the alliance, the two companies have launched the Travelocity/MasterCard Getaways Sweepstakes. Cardholders who make a MasterCard purchase on Travelocity between January 28 and March 31, 2001, will be automatically entered into the sweepstakes with a chance to win a Grand Prize vacation package to Europe/UK, Hawaii, the Caribbean or a Caribbean Cruise.
In addition to being the preferred payment card, MasterCard is promoting Travelocity within a travel-related portion of its website, and Travelocity is featuring links and editorial content promoting MasterCard. Furthermore, Travelocity and MasterCard are supporting the launch of a co-branded credit card, called the Travelocity World MasterCard. The two companies are also collaborating on a series of promotions designed to encourage online consumers to use their MasterCard credit cards when shopping for products and services on Travelocity. (2/5/01)