ORLANDO TRUST International has announced that Swissotel Hotels & Resorts has implemented its new TRUSTView software, a Web-based data analysis tool which provides real-time, unlimited access to sales and booking information as well as customized reporting capabilities.
Swissotel plans to use the software to compile and analyze reservation data gathered from travel agencies and other booking sources, evaluate the success of marketing projects, and create detailed reports to examine and respond to trends in the marketplace. (6/1/01)