DALLAS, TX Summit Hotels & Resorts is making over its corporate image to reflect the company s aggressive new strategy to position itself as a market leader in the international hospitality industry.
Summit has created a new logo with purple and platinum colors that reflect the brand s luxury profile, and an animated S icon that creates a look thats effective both online and offline.
As part of the brand re-launch, Summit has reinvented its website, summithotels.com, to improve navigability, click functionality, and the depth of information and images. Summit Hotels & Resorts consists of a luxury international collection of more than 160 independently owned hotels worldwide. (2/21/01)