WHITE PLAINS, NY— Starwood Chairman/CEO Barry Sternlicht was selected by the Association of Travel Marketing Executives (ATME) to receive its Lifetime Achievement Award for his role as a “dynamic and innovative hotel leader,” according to the ATME. Sternlight is credited with inspiring new products and programs that have “revolutionized the industry,” such as Westins Heavenly Bed and a new guestroom design for Sheraton. He also launched the W brand of hotels. The award was presented during the 23rd annual ATME Atlas awards.
