STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc., together with Atlantic Hotels Group and Civitas Capital Group, have revealed plans for a 224-room dual-branded Aloft and Element hotel development in the Love Field district in Dallas. Scheduled to open in December of 2016, Aloft Dallas Love Field and Element Dallas Love Field will anchor a new mixed-use development a mile from Dallas Love Field Airport and the Dallas Medical District.
“Aloft and Element will bring new energy to the Dallas Love Field lodging market by offering travelers the choice of two distinct lifestyle brands in close proximity to the airport, the central business district and leading attractions,” said Brian McGuinness, SVP of specialty select brands for Starwood. “An industry leader in the eco-space, Element fuels a life of balance with its emphasis on wellness and sustainability, while Aloft is designed to meet the needs of the evolving global traveler with its unique design aesthetic and live music scene at the W XYZ bar.”
Aloft and Element Dallas Love Field will be constructed within one multistory building with a common entry, but separate ground-floor public areas and elevators. The hotel will have shared facilities, including 6,500 sq. ft. of meeting space, an outdoor swimming pool and a state-of-the-art fitness center. The building, which is expected to receive the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification, will be part of West Love, a 37-acre development that will also feature apartments and more than 24,000 sq. ft. of retail space. The new hotels will offer proximity to downtown Dallas, the Dallas Medical District, the Design District, the shops and restaurants at Dallas Market Center and AT&T Stadium.
Aloft Dallas Love Field will provide 133 loft-like rooms; re:fuel, Aloft’s one-stop grab & go food and beverage area; and W XYZ bar.
Element Dallas Love Field will feature 91 studios with modular furniture, fully equipped kitchens and spa-inspired bathrooms.
“This dual-branded Aloft and Element hotel development will help meet accelerating demand for high-quality lodging generated by the rapid growth of the Dallas Love Field Airport and the Dallas Medical District,” said Perry Molubhoy, CEO of Atlantic Hotels Group. “By offering these two popular Starwood brands in one location, we will provide a unique mix of product offerings and amenities that does not currently exist within the immediate vicinity and will capture the rapid growth within these submarkets.”
The hotel development, which will cost more than $40 million, will be codeveloped by Civitas and Atlantic and managed by an affiliate of Atlantic. Construction is expected to begin this month. The project is the first of several joint hotel projects between Civitas and Atlantic within the DFW Metroplex. 5G Studios is the architect on the project, and Clark Contractors is the general contractor.