BOSTON- Starwood Hotels and Resorts Worldwide has signed on Digitas, a leader in bricks and clicks business integration, as a strategic partner to develop and implement a long-term strategic plan for the companys eBusiness strategy.
Digitas initiatives will include the development and redesign of Starwoods and its subsidiary hotel and resort brands Internet sites, as well as the launch of marketing and technology programs in support of the companys extensive online efforts. (10/3/00)
