WHITE PLAINS, NY— Robert Koren, a 19-year veteran of the hotel industry, has been tapped by Starwood Hotels & Resorts Worldwide to spearhead W Hotels global expansion efforts. Koren will serve as vice president of operations for W Hotels and will be responsible for the future global development of the W brand, as well as oversee the hotel operations of Ws growing 16-property portfolio. In his new role, he will oversee the ongoing development and evolution of the brand, and will also lead the efforts in building a brand operations team dedicated to ensuring that W remains the industry leader and innovator through the modern design, style and superior service. One of the first projects Koren will oversee is the development of Ws first property in Latin America, the 239-room W – Mexico City. Other openings in 2003 include the debut of the second W property in the Asia-Pacific region, the W Seoul – Walker Hill, and the W – San Diego in California.
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