IRVINE, CA Starwood Hotels & Resorts has formed an agreement with Hospitality Marketing Concepts (HMC), a provider of travel industry membership and database management programs, to manage the hotel company s loyalty programs in the Middle East, Africa, and India. Under the exclusive four-year deal, HMC will promote the top-quality Cities of the Sun membership program.
For a small fee, members of the program will enjoy a variety of VIP benefits including complimentary dining in hotel restaurants, reduced rates for accommodations, and premier status and recognition at participating Starwood properties throughout the region. (5/24/01)