STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. is set to introduce its Four Points brand in Ethiopia with a new-build property developed by Alemgenet Trade & Industries PLC, an Ethiopian private liability company.
Slated to open at the beginning of 2019, Four Points by Sheraton Addis Ababa, Meskel Square marks Starwood’s first new hotel in Ethiopia since the opening of the Sheraton Addis Ababa, a Luxury Collection Hotel, in 1998. Located on the main arterial avenue leading to Bole International Airport, the hotel is a nearby Meskel Square, as well as the United Nations and African Union Headquarters.
“The entry of Four Points to Ethiopia, one of Africa’s fastest growing economies, is a significant addition to our rapidly expanding portfolio in the region,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “As home to Africa’s largest airline, Addis Ababa is a key hotel market and an ideal city for a brand that serves the modern, everyday traveler.”
Four Points Addis Ababa, Meskel Square will feature 450 guestrooms, including 44 suites and a presidential suite. The hotel will feature all of the brand’s defining elements, including Four Comfort Bed; free bottled water in all rooms and suites; free WiFi throughout the hotel; and breakfast with fresh coffee.
F&B options include an all-day dining restaurant; a rooftop specialty restaurant; a pool bar; and a lobby bar and lounge featuring the brand’s signature Best Brews program. Other amenities include a fitness center, an outdoor pool, an extensive spa facility, meeting and ballroom space.
“The Four Points brand has the largest global pipeline in Starwood and accounted for almost 45% of all deals signed in the region last year,” said Neil George, SVP, acquisitions and development, Starwood Hotels & Resorts, Africa & Middle East. “With two Four Points Hotels currently operating in Africa and five more in the pipeline, the brand is enjoying great interest and traction with developers across the continent.”