Starwood Creates Marketing Partnership Targeting Golfers

WHITE PLAINS, NY— Starwood Hotels & Resorts Worldwide and Nike Golf are teaming up to market to the most avid golfers— those who love to travel and play. Beginning immediately, the partnership will encompass a variety of co-marketing efforts with Nike Golf and Starwoods golf product, Starwood Golf Vacations. After several months of testing co-promotions in resort markets, on-line and in direct mail, Nike Golf and Starwood Golf Vacations formalized the relationship with a multi-year agreement in which each grants the other an exclusive alliance for golf equipment and golf vacations. Steven Hankin, president of Starwood Technology and Revenue Systems, said, “The partnership with Nike Golf is a win-win for Starwoods hotel brands and Starwood Golf Vacations. Not only do we gain value from partnering with an incredible brand, but we are able to provide our guests with Nike Golf equipment as booking incentives and value-added benefits in our promotions. We are excited about our relationship with Nike Golf and the many opportunities we have to work together to achieve our parallel goals.”