ROCKVILLE, MD—Choice Hotels International, Inc. has opened the newly constructed 65-room Sleep Inn & Suites in Jasper, AL.
This hotel is one of multiple Choice Hotels branded projects being developed by Love’s Hospitality, LLC, a hotel development and management division of national travel stop company Love’s Travel Stops & Country Stores. Love’s is a family-owned company with more than 360 travel stops in 40 states.
“Love’s Hospitality truly understands the customer experience at all levels and sets the highest standards across the business community. Their consistent record of success shows it,” said Steve Joyce, president and CEO of Choice Hotels International. “We are quite confident that, together, we are bringing Choice’s value and convenience to travelers in the best possible way.”
The Sleep Inn brand’s “Designed to Dream” design package offers warm colors, lighting, and nature-oriented and inspired designs. Guestrooms feature the brand’s signature showers, large workspaces with ergonomic chairs and high-definition flat-screen televisions.
The hotel lobby provides an open floor plan and free Internet. In addition, there’s an outdoor picnic area with pergola and gas grill, an electronic message board sign and a heated indoor pool.
“Our partnership with Choice continues to be a strong and integral to our growth in the travel sector, and we’re eager to continue working together to provide guests with affordable and enjoyable stays,” said Jim Wheeler, director of Love’s Hospitality.