NEW YORK— Six Continents has named Robert McPherrin Northeast regional director of sales and marketing for nine Inter-Continental and Crowne Plaza Hotels and Resorts. McPherrin, former executive director of hotel marketing for Treasure Island in Las Vegas, will oversee development and implementation of sales and marketing programs for the region. In addition, he will work with Six Continents’ development and asset-management group to hone brand and program requirements to support brand expansion efforts. McPherrin, a 15-year industry veteran who served with Fairmont, Hilton, Marriott and Regent hotels, will be based at Inter-Continental The Barclay New York.
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