Six Continents Launches Website In Spanish

MIAMI— Six Continents Hotels has launched a website in Spanish that will provide extensive information and reservations capabilities to individuals booking at any 6C hotels in Argentina, Chile, Colombia, Dominican Republic, Ecuador, Peru and Venezuela. The site represents yet a major investment to provide Spanish-language, region-specific information to existing hotel guests, as well as individuals seeking general information or to secure online reservations at Six Continents Hotels in South America. The site, http://www.southamerica.6c.com, provides a full description of the individual Six Continents Hotels in each of the countries, as well as links to the other Latin America websites provided by Six Continents Hotels, http://www.brazil.sixcontinentshotel.com and http://www.centralamerica.sixcontinentshotels.com. It also provides a link to Priority Club Rewards, 6C’s loyalty program. By clicking on a locator map that divides the continent into northern and southern regions, users also will be able to access general information on the South American city of their choice. “Our new website was designed to be very clear and easy to navigate,” said Jorge Mejia, vp/sales and marketing-Latin America. “The Latin American-based traveler, along with the travel industry as a whole in the region, is exponentially increasing their dependence in securing on-line information. We know our own research that travelers in the region, more than ever, are seeking information and booking hotels through on-line venues. It is the wave of the future everywhere.”