ATLANTA— Six Continents Hotels has named Jeff Senior its new vice president of Inter-Continental Hotels, for the Americas region. Senior’s hiring continues a string of key additions to Six Continents Hotels’ management team as the global hotel group works to continually strengthen top-line performance. Reporting to Six Continents Hotels’ brand president Ravi Saligram, Senior is responsible for insuring the successful implementation and enhancement of the Inter-Continental global brand strategy. He also serves as the guardian of the Inter-Continental brand in the Americas, including positioning the brand for mid- to long-term future growth and will work closely with the global brand organization, Six Continents PLC, in London. Senior is a 25-year industry veteran having held positions in both operations and marketing with Marriott International, Doubletree Hotels, and Kimpton Hotel and Restaurant Group. His most recent position was vp/sales and marketing for Kimpton.