NEW YORK—Site59.com, a last-minute travel distributor, has reported that since January 2002, more than 84% of Site59 users have booked within 7 days of traveling, an increase from 77% in spring of 2001. In addition, Site59’s sales statistics show that 58.3% of consumers book within three days of traveling. In fact, 4.8% of Site59 consumers book and travel on the same day, 21.2% book one day in advance, 18.1% book 2 days in advance, and 14.2% book 3 days in advance of traveling. “Sales of our last minute weekend getaways have seen explosive growth of more than 4000% from a year ago,” said Michelle Peluso, president of Site59.
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