WHITE PLAINS, NY— Sheraton Hotels & Resorts today launched a $10 million print and television advertising campaign designed to spotlight the many upgrades to the global hotel chain. Created by Deutsch Inc., the campaign features a re-mix of the Rolling Stones classic, “Lets Spend the Night Together,” and calls out to the guest that “Sheraton Has a New Spin.” Sheratons first return to television in more than seven years, the campaign features four television spots (“Epic” :60, “Jubilation” :30, “Broken String” :15 and “Lights Out” :15) as well as print, radio and online ads that highlight Sheratons new room design, Sweet Sleeper Bed, and commitment to guest service with its “Sheraton Service Promise.” According to the company, the ads will air heavily on cable networks, including Fox News, ESPN, and CNN, among others.
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