Sheraton Gets New Beds, Room Design

WHITE PLAINS, NY— Following the lead of its sister brands W Hotels and Westin, the Sheraton brand is investing in improved comfort and consistent design. New beds, called the Sheraton Sweet Sleepers Beds, have begun to roll out in hotels throughout North America. Featuring a Sealy Posturepedic Plush Top mattress, down pillows, crisp sheets and duvets in rich colors, the beds are the focal point of the room. In addition, Sheratons design team, recruited from Ralph Lauren, Holly Hunt and Williams-Sonoma, has revamped Sheratons room design and created a second prototype Sheraton guestroom. Dubbed The Westchester Room, the rooms traditional design is “Ralph Lauren-like” with jewel-tone colors; new wall coverings, mahogany desks and the new Sheraton bed. The room is accessorized with chrome hooks for luggage and toiletry bags; sconce lighting to address poor lighting complaints that plague the hotel industry; and laptop-size safes. Starwood is also investing more than $50 million to upgrade its most profitable hotel, the 2,400-room Sheraton New York Hotel & Towers, the largest hotel in the Sheraton brand. The hotel will soon feature The Westchester Room and the public space will feature a warm, club-like aesthetic inspired by New York landmarks.