SANTA BARBARA, CA— Interior design firm Sue Firestone Associates has appointed James Armstrong to the position of director/business development, hospitality division. Armstrongs main objective will be to focus on the domestic and international hospitality markets and the expansion of SFAs design services. With more than 22 years experience within the design industry, Armstrong held positions at numerous design firms through out his career. Sue Firestone Associates specializes in custom interior design services for luxury residences, clubs, resorts and selected hotels. SFAs clients include GE Investments, Hilton Grand Vacations Club, Radisson Hotels & Resorts and Fairmont Hotels & Resorts.