ROSWELL, GA— Selther, USA, a division of Grupo Selther, a Gard Financial Company, said it has entered the U.S. bedding market with a concentration on the institutional, healthcare, rental and retail markets. The group is headquartered in Atlanta, while an operations base out of Houston, TX will manufacture, inventory and supply bedding to current customers as well as develop new accounts throughout the U.S. Hotel executives will recognize the new executives at the company, both of whom were formerly with Simmons. Ronald Passaglia has taken on the role as CEO, while Patrick Castricone is the new vp. Grupo Selther is reportedly Mexico’s largest premium bedding manufacturer, and manufactures under the Selther and Simmons brands in Mexico.
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