NEW YORK—sbe has named Marcy Miles as SVP of sales and marketing for the Americas, Europe and Middle East. In her new role, Miles is expected to develop and manage the sales and marketing strategy across the sbe platform in the Americas, European and Middle Eastern markets, as well as be responsible for delivering revenue growth.
Prior to joining sbe, Miles worked at Atlantis Paradise Island, Bahamas for nine years. Most recently, she served as the EVP of sales and marketing with responsibility for the resort’s overall communication strategy, e-commerce, call center, revenue management, leisure and group business. Miles also worked for Kerzner International, where she had the opportunity to lead the marketing for the One&Only Ocean Club and One&Only Palmilla, launching and integrating their social strategies into their marketing communications.
Previously, Miles was the head of brand management for Busch Entertainment Corporation, leading the media and brand positioning for the 10 theme parks in its system. During that time, she led the brand development and marketing launch of Discovery Cove and Aquatica Theme Parks in Orlando, FL.