BEVERLY HILLS, CA— Hilton Garden Inn has developed a 72-foot, 67,000-pound mobile marketing truck to showcase its new guestroom amenities. Called the Evolution Solution Express (ESE), the vehicle features a full-scale model guestroom. It will travel across the U.S. and Canada and visit popular tourist events and destinations to offer travelers a “virtual hotel experience” and a “sneak peek” at what guests will soon find at Hilton Garden Inn hotels. New guestroom amenities being showcased in the ESE tour include the Garden Sleep System, which adjusts to the contours of the guest’s body; a modified Mirra chair by Herman Miller that automatically shapes itself to each user; a 26-inch Philips flat panel, high-definition television; and a clock that allows travelers to play an MP3 player or portable CD player. The ESE mobile tour begins this month and will continue through July 2005, covering nearly 26,000 miles. It will stop at new Hilton Garden Inn hotels throughout the United States, properties under construction, business parks as well as local events and attractions.
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