Richfield Hospitality Taps HSMAI For Staff ‘Investment’

MCLEAN, VA— Believing that the Hospitality Sales and Marketing Association International (HSMAI) is a valuable resource, Richfield Hospitality has invested in association memberships for the directors of sales at all of its properties nationwide. According to Richfield’s President, Aik Hong Tan, the move will tandem with the company’s systems procedures and best practices, with expectations that the memberships will “make a visible difference in performance.” HSMAI’s ancillary training and developmental programs, strategy sessions and industry conferences, along with online access to trends, research and sales-driven initiatives, are designed to significantly further a sales professional’s learning and identify ideas that will drive business and the bottom line. Richfield Hospitality now becomes a corporate member of HSMAI, joining the ranks of other organizations such as InterContinental Hotels Group, Cendant Corp., Interstate Resorts & Hotels, Expedia, Hotwire, ARAMARK Corp., Pegasus Solutions and others.