SPOKANE, WA—Red Lion Hotels Corporation has aligned its executive team to further position the company for growth with the addition of industry veteran Bill Linehan as executive vp, chief marketing officer and the promotion of Harry Sladich to executive vp, hotel operations and sales.
Linehan, who will join the company by March 17, has more than 25 years of hospitality experience, most recently as chief marketing officer and managing director at Richfield Hospitality and Sceptre Hospitality Resources. Linehan’s experience also includes stints with IHG, Starwood Hotels & Resorts Worldwide and Hyatt Hotels Corporation.
“Red Lion is a well-known name with tremendous brand equity,” stated Linehan. “The team is talented and I look forward to aligning the company’s resources and overarching strategies.”
Meanwhile, Sladich, who joined the company in 2010, has been serving in the role of executive vp, sales, marketing and distribution.
“As part of our efforts to increase the velocity of our strategic growth, we are positioning our team to create new synergies,” stated Greg Mount, president and CEO for Red Lion Hotels Corporation. “This move allows us to optimize our sales and operations efforts under Harry’s direction and, at the same time, improve our brand awareness and hotel revenue technology initiatives using Bill’s expertise.”